Technology is driving the next stage of Digitization and growth in retail just like other industries. The progression so far is positive and a lot can be gained from this shift. Pak Retailers has entered the retail market to ensure digitization that makes retail more inclusive, accessible, easy, and generally a...
No retail business can succeed without having an understanding of the behavior of consumers. Identifying and understanding consumers in retailing helps the retailers to know who buys which product and when. This paves way for better know-how of the buying behavior of the consumers. Studying consumer behavior is important because this...
The company to retailer relationship in Pakistan is a complicated one because there are so many issues and concerns that still exist at the retailer level even today. Various MNCs dealing in FMCGs are doing quite well in this regard but their heavy reliance on the distributors affects their direct...
An order taker is considered to be a person who receives orders from the customers and processes these orders. The role played by an order taker in the retail sector is quite significant because retail is a fast-paced sector where multiple orders need to be processed at a given time....
A salesperson is someone responsible to sell the items, promote the services and persuade the customers to make a purchase. The role of salesperson is of imperative nature in the retail sector. The more efficient, skilled and knowledgeable a salesperson is, the more sales a company can generate. The salesperson...
Retail supersizing in Pakistan | According to A.T. Kearney's 2019 Global Retail Development Index (GRDI), China's retail sector is at present valued at $3.8 trillion. The wow factor is that it experienced a 12% growth from 2017 to 2018. A. T. Kearney is a bi-annual analysis of the global retailing setting globally. This deviance is not...
Mobile Shops in the Retail Industry of Pakistan With the advent of Science and Technology, the telecommunication industry of Pakistan has experienced a boom. You press enter and the world is in front of you. As you walk on the streets of Lahore or any other city of Pakistan, you will...
Where the retail industry is experiencing supersizing, there are a number of factors that act as an obstacle in retail expansion. Be it related to technology acquisition or any other things pertinent to the retail sector, there are multi-faceted challenges and obstacles that are needed to be addressed. If the...
FMCG Retail Industry of Pakistan Retailing is a process of distribution which involves all the activities of selling the merchandise directly to the final consumer for their personal or family use. Often people view retailing as a means of selling a product available in stores but it also involves the selling...