Tag - Company

Exploring the Retailer`s Perspective: Interview 02

In retail industry, A retailer is a service provider who fills the orders of many individuals who are end-users. The importance of retailing can be gauged from the fact that the retailers provide the necessary service and a major contribution to the economy. Retailing is interdisciplinary in nature and retailers...

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Company to Retailer Relationship in Pakistan

The company to retailer relationship in Pakistan is a complicated one because there are so many issues and concerns that still exist at the retailer level even today. Various MNCs dealing in FMCGs are doing quite well in this regard but their heavy reliance on the distributors affects their direct...

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