Tag - Segmentation

Identifying and Understanding Consumers in Retailing

No retail business can succeed without having an understanding of the behavior of consumers. Identifying and understanding consumers in retailing helps the retailers to know who buys which product and when. This paves way for better know-how of the buying behavior of the consumers. Studying consumer behavior is important because this...

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FMCG Retail Industry of Pakistan at a Glance

FMCG Retail Industry of Pakistan Retailing is a process of distribution which involves all the activities of selling the merchandise directly to the final consumer for their personal or family use. Often people view retailing as a means of selling a product available in stores but it also involves the selling...

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